Tuesday, February 18, 2020
Strategy discourse and strategy's role in social responsibility and sustainability - Essay Example The plan consists of sustainable procurement, reducing environmental impact stemming from the companyÃ¢â¬â¢s business model, reducing waste, recycling and curbing over-consumption of energy; as well as reduction of the firmÃ¢â¬â¢s carbon footprint. Having defined the Sustainable Living Plan by Unilever, Polman did an excellent job of using discourse, this being narrative and storytelling, to ensure successful implementation of these objectives. Polman opened discourse with influential members of the Consumer Goods Forum to agree to abide by practices related to sustainable palm oil production, an issue that had deforested many regions. The company is also trying to change behaviours of millions of consumers worldwide, getting them to abide by being more proactive in water consumption by taking shorter showers. The Sustainable Living Plan will not be effective without contributions by vendors, competitors and even consumer markets, something that requires discourse and narrative to achieve effectively. Storytelling is an excellent forum for sharing norms and values that have been built from an organisationÃ¢â¬â¢s past experiences and also describe a desirable future. It is through this discourse that leadership is developed and provides opportunities to provide a compelling vision (Buckler and Zien 1996). It is through shared stories and narratives that understanding and organisational dedication is created, familiarising individuals with dominant and compelling narratives and anecdotes that assist in gaining commitment by others to adopt the norms and values described in such stories. Storytelling is also recognised as being a predictor of trust development in relationships. Such discourse provides opportunities for the storyteller to indicate his or her competencies and level of commitment toward a particular value or objective. The process of revealing personal narratives and
Monday, February 3, 2020
Copyright Law - Essay Example This clearly has implications for online protection of copyright with the proliferation of the Internet and multifarious online uses involving copyrighted works. For example, if data is stored on a US computer is downloaded in the UK, UK law will apply and not US law under the Convention5, which creates issues of enforceability and policing in an internationally networked environment offering broader scope for anonymity. Furthermore, the protection of copyright online has become increasingly contentious due to the ease of copying materials in machine readable form and distribution on the Internet6. This is compounded by the low cost of copying and transmitting files on the Internet and the difficulty of policing a borderless jurisdiction further exacerbates the issue as to where liability should lie7. Section 17 of the CDPA addresses copyright infringement and provides that copyright protection prohibits copying the work, issuing copies of the work to the public, renting or lending the work to the public, perform the work, broadcast the work, adapt or amend the work. Additionally, these acts will constitute copyright infringement if there is copying of the Ã¢â¬Å"substantial partÃ¢â¬ of the copyright works8. Remedies for copyright are commonly damages (often for lost royalty payments), injunctions, accounts for profits or orders for delivery up9. The fair use doctrine is the most common copyright exception under section 29(1) of the CDPA10. Alternatively, section 31 of the CDPA provides a defence of incidental inclusion of copyrighted materials such as when filming or recording live events; which is particularly relevant to inclusion in artistic work, sound recordings, film or broadcasts. The sheer vast range of availability of information online has further rendered it difficult to enforce the principle that there is no implied licence to copy11. Theoretically, downloading someoneÃ¢â¬â¢s web page is clearly copyright infringement and the
Sunday, January 26, 2020
The Importance Of Relationships To better understand the argument of friendships and their potential cause of instability in the hierarchical structure of Confucian thought put forth by Norman Kutcher (2000), I examined three sources discussed in this paper. In his article The Confucian Concept of Man: The Original Formulation, Scott Morton (1971) presents the general idea of Confucian thought and explains the ideas and concept of man. To go into further detail, Donald Blakeleys (2008) Hearts in Agreement: Zhuangzi on Dao Adept Friendship explores friendship in both philosophies and defines friendship according to the Analects giving readers a better understanding of friendship and its role in society. Finally, Arthur W. Hummels (1960) article titled The Art of Social Relations in China emphasizes the importance of relationships in China and society, the role of relationships in ones maturity, emphasizing the importance of friendship on ones road to success once he leaves the family nest. These articles provide add itional insight and understanding the function of friendships in a mans maturity and growth process, emphasizing the need and necessity and importance of friendship, overall providing a bigger and clearer picture of friendship and its potential effects. The Importance of Relationships: Its roles and Responsibilities Upon reading Norman Kutchers (2000) article on friendships titled, The Fifth Relationship: Dangerous Friendships in the Confucian Context, I was left with several questions. In Kutchers (2000) article, friendship was defined and separated from the other relationships because of its uniqueness of its members and nature. He argues that friendship is an unstable relationship that could potentially upset the hierarchy in state and family relations (the other four relationships). However, his argument left me with several questions about the topic. I wanted to be better understand the role of the individual and the concept of man in Confucian thought to see how this related to relationships and human conduct in these relationships. I also wanted to comprehend and firmly grasp the ideas of relationships and friendships, in particular, its definition in Confucian terms. In addition, I also wanted to comprehend, in depth the importance of relationships in the growth and maturity of a man, wh ether friendship was something that was actually needed and required or just something voluntary as Kutcher (2000) argued in his essay. These concerns led me to research on the history of Confucian thought, the concepts and its beliefs on relationships, and the importance and role friendships played on growth and maturity. Through my research, I came across the following three academic sources. The first article is titled The Confucian Concept of Man: the original formulation about the formulation of man and the concept of man in Confucian thought by Scott Morton (1971). Morton begins by introducing the beginning of Chinese philosophy and their interest in the creation of an ethical framework for human conduct. In Chinese philosophy, especially Confucianism, it is difficult to differentiate between philosophy and ethics. The first question that Morton (1971) wants to answer is how Confucius views man. The first concept is that Man is always considered as Man living inside of society. People are individuals, but all individuals live in societies and relationships; these societies, communities, whatever you want to call them exist in a network of duties, obligations, and rights (Morton, 1971). Secondly, there is also a stated hierarchy in Confucian thought as men in society are divided into two groups, the rulers and the ruled. And finally, probably Confucius most notable contribution to Confucian thought, is the idea of Chun Tzu or nobleman. The noble man is born noble and this is shown through his actions. Morton (1971) continues to define moral character and the nobleman. Using translations mainly from Legge and Waley, Morton (1971) suggests six groups of characteristics and moral qualities that are important to the nobleman. The first is his resolution and firmness. The nobleman must be firm and decided. He is proud but not quarrelsome. He does not quit or give up on the right or the good way. The second group of moral characteristics consists of mildness, modesty, and humility. In third place is a well-balanced character. This refers to not only a perfection of delicately balancing all previously mentioned moral characteristics but also refers to his human life and relationship as a whole, reciprocity. What one man does not want done to him, he must not do to others. He knows what to do and when to do it, his style and mannerisms are very important in this balance of moral characteristics. The fourth is faithfulness; the gentleman must be one in whom others can trust. The fifth char acteristic of the gentleman is his ability to admit to fault and imperfections. If he knows his mistake, he can correct it and perfect himself; if a man lacks this characteristic, he will become the inferior man. Finally, the sixth and last moral characteristic is independence. What the Analects mean by this is not his ability to be independent, but his ability to be separate and have general moral qualifications, not a specialist or a tool trained for a specific purpose. The nobleman is one who is fit and able to do anything. According to Morton (1971), the man who is in the relationship must not only follow the rules and obligations of being in a specific relationship, but he must also be a nobleman in all cases. He must have the ability to determine and differentiate between the right and the wrong, and with resolution follow his path down the Good way. Every man has an important role to play, and depending on his situation, he should know the style with which he should perform in each. Though this article does not directly discuss relationships and Confucian thought on friendship, Morton (1971) helps to shed light on the philosophies of Confucian thought, in particular Mortons (1971) analysis on human conduct and the nobleman according to the Analects, and provides significant background information to help better understand the ideas put forth by Kutcher (2000). Mortons (1971) particular analysis and detail about the nobleman adds to Kutchers (2000) argument about friendship because it details the priorities about a man and the way he should act towards his rulers, his family, and his friends. This helps me to analyze the argument because I can better analyze and critique Kutchers (2000) argument. The second article is titled Hearts in Agreemtn: Zhuangzi on Dao Adept Friendship by Donald N. Blakeley (2008). This article by Donald Blakeley (2008) begins with an introduction to friendship in the Daodejing and then continues to compare this thought to the friendship defined in the Analects in Confucian thought. An understanding of friendships and how they are viewed in detail will help us better understand Kutchers (2000) suggestion of friendship and how it connects and plays a role in hierarchy in Confucian China. Blakeley defines friendship (which is taken from the Daodejing) as a relationship where one accepts and recognizes the other and his qualifications; people who are friends often share skills and expertise, and often times similar thoughts and values. Throughout the article, Blakeley (2008) defines friendship and analyzes it from a Daoist perspective. It is not until later in the article that Blakeley observes friendship in the terms of Confucianism and Ren. According to Blakeley (2008), priority resides in cultivating the fullness of a virtuous life as defined by proper understanding of the cultural values of the past (Blakeley 2008, p. 330). A ren person is cultivated and guided by ceremony and rituals, li. This li is then grounded in dao, or the way, of relationships and society which all operate under Heaven. In terms of friendships, the Analects and the Mencius advise that friendships have the following traits. The first is that the relationships must be based on a particular value and similar perspectives. Befriend only the right persons and Cultivate friendship with the good. The second is that friendship requires trust and sincerity, faithfulness and honesty. Good friends are ones that are devoted to virtuous living, exemp lary persons or sages. The third characteristic is that friendships must work and embrace the wider contexts of human existence (such as family, political, government, ruler-ruled settings). This relationship must work within the grand matrix of the world. The fourth is that friendships are voluntary. The fifth is that friendships are equal (otherwise, it would belong with another of the five relationships). The sixth characteristic of friendships is that they are based on mutual respect and reciprocity, which also falls within the action and behavior of the nobleman in the aforementioned article by Morton (1971). Finally, friendship is conditional. This is a relationship meant to enhance all other human relations and roles. If a friendship mistakenly affects your ability to perform your duties and obligations in another relationship, this would not be a good friendship and should be ended. Blakeley (2008) explores friendships in Chinese philosophy beginning with the Zhuangzi and then comparing that to the Analects. Through this analysis, we are able to better understand the context of friendship and how it is defined in the books and the philosophies of Confucius and other Chinese thought. By gaining an improved grasp on friendships in this context, will be able to have a more encompassing evaluation of Kutchers (2000) argument. The finally article that will be taken into consideration upon evaluation of Kutchers (2000) article is Artuher W. Hummels (1960) titled The Art of Social Relations in China. The Chinese believed that life was about relationships, and how one managed those relationships would determine his success in society. There were a total of five relationships: the relationship of the ruler and the ruled, the father and son, the elder and younger brothers, husband and wife, and friend and friend. In every relationship, there are obligations and duties, there are also right and privileges granted by one or the other in that relationship. Hummel (1960) then begins to discuss and introduce Mencius and Confucius philosophy on man and their natural goodness. Through this goodness is virtue, and the gentleman is one who is able to share and give virtue and goodness to all. Hummel (1960) then also discusses the Confucian gentleman. The Confucian gentleman is one who has manners and is style and proper ; he knows the situation and understands the accurate manners and performance in each. Human conduct, thus, became a large part of Confucian thought and consequently, Chinese thought. In his article Hummel (1960) states that is a mistake to think of Confucian ethics as a code, rule, or law. Instead, they are mere suggestions and persuasions, techniques used and highly prized in the Confucian world. Suggestion is the power to share and allow others to discover ideas almost by themselves. The gentleman and the loved man is one who is humble and large-minded. It is the ability to overlook small failings and care about the more important things and more significant things; it is the ability to differentiate between the small and the large things in life. In this article, we are given a bigger and greater practical view on how relationships are managed and should be managed according to Confucian thought. Friendships, specifically, should be looked at to help develop and cultivate virtue. According to Hummel (1960), one must be able to relate to those with virtue, and be able to maintain friendships throughout ones life. It is important to surround yourself with those who are better able to help you in the case of something happening. The Chinese place great importance on friendships because it is through friendships that one is better able to advance. The man who grows up and becomes a self-made man will be a lonely man; in the event of some unfortunate events, he will still be alone, with no one to help him along the way. Understanding friendships through Hummels (1960) analysis helps better evaluate Kutchers (2000) assumptions about friendship and the importance and need of friendship in a persons maturity, according to Confucian thought. This idea complements Blakeleys (2008) analysis of friendship based on Confucian texts such as the Analects. Blakeleys more detailed analysis on friendship thus helps us better understand friendship and its roles in society and to the individual in their maturity and growth. Finally, both of these contribute to a better understanding of Confucian thought presented by Morton (1971). Mortons (1971) presentation on Confucian thought and values, along with Blakeleys detailed analysis of friendship based on Confucian texts, together with the concept that relationships are the most important aspect according to Confucian thought allows us to grasp and better evaluate Kutchers (2000) argument on friendship and its role and effects in society and its members.
Saturday, January 18, 2020
Introduction We all have heard and seen it over and over again in commercials, movies, documentaries, stories, about Pepsi and its huge line of products. But very few of us (nationally and internationally) know about the company and its history. PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham while Frito-Lay Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932. Throughout its history, PepsiCo has introduced number of products for its consumers from cola to water, to teas and dark chocolate mocha. It went through number of transformation and acquired several other companies along its way. Today, Pepsi is one of the largest food and beverage companies in the world operating nationally and internationally1. However, it has seen many failures on its way to success. One of its failures is Crystal Pepsi, introduced in April 1992 as a colorless drink with a market slogan Ã¢â¬Å"You Ã¢â¬â¢ve never seen a taste like thisÃ¢â¬ 2. The main strategy was to introduce its colorless drink with fewer sweeteners to its health conscious consumers. The marketing began in 1990s and was tested in Denver, Sacramento, Dallas and Providence that resulted positive3. The paper discusses about its making, marketing mix, target market, competition and failure in detail. Product Every big business whether it is retail, manufacture or service depends on some kind of a product or product line itÃ¢â¬â¢s introduced. A proper strategy is required to sustain in market especially when competition is tough and rival is continuously coming up with some strategy to get the first movers advantage. Products that lack continuous innovation often suffers up to the extent that the internal or external forces ultimately drive them out of business. Crystal Pepsi is such product that gained the attention of consumers by its fancy name but lost the market in no time due to its lack of innovation. Although, PepsiCo tried hard to sustain its beloved product by introducing it in diet and different flavors but all strategies failed miserably.4 The making Crystal Pepsi by Pepsi was first introduced in 1992 and remained a mystery not only for its consumers but also to its manufacturers in terms of sales, strategy and market share. It was one of the most fascinated drinks when introduced as it was a colorless cola that provides relief from thirst and has health benefits simultaneously. The idea, however, was captured from the remake of Ivory Soap from its classic milky solution. There were two reasons behind the launch of Crystal Pepsi; Competition and a shift of consumer taste towards healthier beverages5. Crystal Pepsi targeted the market right but failed in both as the drink was nothing but a combination sugar and water with little flavor in it. Taste It was first marketed as the caffeine free, naturally flavored with preservatives drink that is different from other colas in many ways as it uses fewer sweeteners, equating as clearness with purity and health. The drink also claimed to be lighter than other drinks and Pepsi itself. Moreover, the drink was then introduced in lime flavor as well which was a part of limited edition and sales promotion. PepsiCo tried to save its product by adding citrus flavor to it. The company also shorten its name to Crystal and added Ã¢â¬Å"from the makers of PepsiÃ¢â¬ on the packaging to give it a new brand image and changed formula but failed again. As the sales went down drastically all major projects related to Crystal Pepsi were put to halt that resulted in its disappearance from the shelves and discontinued supplies6. Packaging After receiving the positive response from its test market, PepsiCo decided to launch the product in United States and Canada to gain the maximum market share. A large campaign was launched and it was the first time in the companyÃ¢â¬â¢s history a first photo-realistic, computer generated bus wrap was invented to advertise the product. The bottles were designed in the most sophisticated packing with a combination of blue, red, and silver prominent colors giving it a refreshing looks. It was also available in different sizes from 2 liters bottles to 250 ml cans7. Promotion The promotion strategy is one of the most significant parts of business. OneÃ of the best quotes about the importance of advertising is by Stuart Henderson Britt and goes like this: Ã¢â¬Å"Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.Ã¢â¬ Obviously, like any other strategy promotion strategy consist of introduction, growth, maturity and decline but Crystal Pepsi is among those products that came in the market with a bang but suffered terribly since after. Advertising Crystal Pepsi started it full marketing campaign in 1992 nationally including media campaign featuring Van HalenÃ¢â¬â¢ music, Ã¢â¬Å"Right NowÃ¢â¬ . This gave boost to sales in the market for a short period of time but went down again due to its competition with its rival Coca Cola. The Advertisement also appeared in on network TV during Super Bowl XXVII on January 31st, 1993. PepsiCo has always been famous for its promotion and the time and money company spend on its every product line. PepsiCo was doing all it could to sustain the product in the market by using different electronic media resources available at that time. Promoting Crystal Pepsi through advertisements on buses and on merchandizes like pool float, glass and wall clock were few of its marketing strategies to improve the sales. Like many other companies, Pepsi also arranged promotions with major retailers like Walmart but it didnÃ¢â¬â¢t ended well. The other promoting methods that used were radio commercials and major newspapers including USA Today. The major factor that Pepsi was unable to recognize at the time of promotion was the differentiation. It stressed on the importance of product attributes like fewer sweeteners, less calories, flavored drink etc. when the time was to segregate itself from regular carbonate drink to more of an energy drink. Changing names, color of the packaging and commercial medium wasted time and money of the company that ultimately result in the failure of the product8. Price The pricing strategy is crucial in any decision making process. Often times products that are new in market are either priced too high or too low. For any company that has vast experience in customer relationship and dealing, pricing strategy is of greatest importance. The price of its product should reflect the quality of the product as well as the reaction of consumers. IfÃ the price is set too low then the customers would reject the product and vice versa. In any case the strategy for Crystal Pepsi was the same; to penetrate. Pricing Strategy According to various sources, Crystal Pepsi was sold at regular cola prices which means no major efforts were put forth to enforce the selling of the product at higher prices. Crystal Pepsi at first gained a lot of attention from the other soda drinkers and they lined up to try this new refreshed cola that promotes healthy drink and fewer sweetener. The sales were skyrocketed and company made more than expected profits. However, the customers found no difference between sprite and 7up and eventually gave up on Crystal Pepsi. The price never went down but instead changes were made on its appearance to gain attention through attraction9. ConsumerÃ¢â¬â¢s Reaction The pricing was not the issue in the case of the cola. Crystal Pepsi was selling good at the asking price varying from 89 cents to a dollar in 90s. When the cola was disappeared from the market it was due to its taste and by the end of its time period, the cola lost major part of its target market. Today, Crystal Pepsi is still available on websites such as eBay and Amazon where the ask prices vary from $50 to $10010. Lately, few videos were made by students at several universities on YouTube asking Pepsi to bring back Crystal Pepsi again. The future of Crystal Pepsi, however, is still unknown. Pepsi has tried many times to bring back Crystal Pepsi in National and International markets but was unable to fully penetrate because of severe competition posed by its either competitors or the companies that already have significant market share. Place The placing of the product plays a vital role in increasing sales revenue and gaining the maximum profit from the market. But like promotion, placing depending on emphasis. Crystal Pepsi has emphasized and stressed on promoting its formula and stretched to convince people that how different this cola is and what health benefits would they get after drinking it11. The mistake that was done by PepsiCo was in differentiation and positioning of its product. The product was different than regular Pepsi-Cola and Coca-Cola but had the same appearance and taste as of 7up and Sprite. ThatÃ is why it became hard for Crystal Pepsi to differentiate itself in the market and form a new image in its consumerÃ¢â¬â¢s minds. Distribution Crystal Pepsi was first taste tested by participants from different target markets and then was released to test market in April 1992. The launch was limited to test the reaction of its target consumers. The test markets were conducted in Denver, Dallas, and Providence, Rhode Island for nine months straight bringing all the possible changes to the formula according to the preferences of the consumers. It was then launched nationally during December 1992. Crystal Pepsi was among the favorite drinks of its consumers at that time and gained a good market share in matter of weeks. People tried it partially due to curiosity just to see whatÃ¢â¬â¢s new in there12. It was available at all the major retailers like Walmart and did very well in sales. After its launch in the United States it was launched in Canada, Europe and Australia for limited time. The time span for Europe was the highest among all the markets but ultimately pulled off the shelves due to poor sales13. The Canadian and A ustralian Markets responded the same as United States but since Crystal Pepsi held different grounds in terms of taste and appearance, it lasted longer than United States. Pepsi later introduced Pepsi Max in Australia replacing Crystal Pepsi during the summer of 1993. Mexico A newer version of Crystal Pepsi under the name of Pepsi Clear was introduced in 2005 in Mexico. However, it was available for a limited time and in quantity in the market. It was another attempt to revive the product in an international market where diet colas are among the most favorite drinks. The product was not a failure but discontinued after the limited time14. Target Market One of the sensitive and time consuming decisions for any company to make is to get proper knowledge of its target market. Many companies have failed to properly evaluate the preference and taste of its target markets and vanished completely or at least their product lines were disappeared from the market. Crystal Pepsi focused on two types of consumers; 1. Health conscious individuals 2. People who prefer white soft drinks over colas Health Conscious Individuals The first target market was quite easy to capture because at the time of its launch people in most of the developed countries were getting health conscious. They made exercise their part of life. It was the start of an era where people begun to think of their fitness and gave workout and fitness priority15. PepsiCo targeted those individuals and presented them an innovative drink with fewer sweeteners and lower calories to help them in achieving their fitness goals. By removing the brown color from the regular cola, Crystal Pepsi easily made an impression of pure drink by presenting an image of Ã¢â¬Å"good health, purity and icy cold-waterÃ¢â¬ to its drinkers. Soft-drinkers The other category was hard to tackle as many colorless soft-drinkers were already committed to their existed products and were brand loyal. However, the marketing strategy done by PepsiCo paid off during its launch and people tried the new product for the change. However, this market wasnÃ¢â¬â¢t captured at all and people went back to their original drinks completely ignoring Crystal Pepsi16. PepsiCo put all of their focus and attentions toward this group by changing formulas, packaging and differentiation, putting their health conscious group at stake. They lost both markets in matter of months17. Competitors PepsiCo has always been and still is in direct competition with Coca-Cola, another food and beverage giant. The competition is so severe that they spend millions of dollars to protect their secrets from one another just like many major companies in Silicon Valley. Although the rivalry between Pepsi and Coca-Cola is always severe, the other rivals were tough too. First Movers Advantage Crystal Pepsi was one of its kind products that was first introduced to a limited target market, made a huge impact in its test market, launched with a refined formula, failed and disappeared in 15 weeks. It is one of the mostÃ anticipated products by PepsiCo still demanded by many consumers to date. Crystal Pepsi has enjoyed its top spot for few months and has gained the first mover advantage. They spell bound the market with its fewer sweeteners, low calories and new formula with amazing prices in the market. Consumers liked the taste initially as it was a 90s reason to drink cola without color, caffeine or preservatives1819. Competition Crystal Pepsi was introduced to directly compete with already existed products in the market such as Clearly Canadian. This and similar products were already held the major market share and stayed strong in its demand vs supply. They addressed the need and want of its consumers more strongly as compared to its competitors. Crystal Pepsi when came in targeted its competition in a unique way. Although the cola was colorless, it was a direct threat to Clearly Canadian and Quibell. Clearly Canadian and Quibell both offered non-carbonate drinks that were the market segment of soft-drinkers. Their products still exists in the market in many flavors. Coca-Cola, on the other hand, tried to come up with same product but with different strategy and named it as Tab Clear which also failed in market miserably. Although Coca-Cola also pushed its product like Pepsi, the results were the same for both the companies. Reason for failure As mentioned earlier in the discussion, the major contributor for failure of product was lack of differentiation. PepsiCo stressed over its new formula but failed to meet the expectation of consumers. It was hard for customers to tell the difference between Crystal Pepsi and 7up or Sprite. Crystal Pepsi failed to target its market accurately. The cola was launched for health conscious individual and soft-drinkers20 but lost its way to form a brand image in the minds of consumers. One other factor for failure was poor name execution. Crystal Pepsi was named crystal to give it an image of pure drink that was more attracted to older generation as compared to the younger ones. The younger generation was still drinking regular colas that had the same cost as of Crystal Pepsi. Evaluation/Critique The product was made with an intention to target the consumers that are health conscious and working their way out towards healthy lifestyle. The lack in differentiation and positioning of product made things worse for Crystal Pepsi that was in competition since its launch. Emphasizing on new formulas over and over again, cost the company enormous sum of money and time. Overall, the product was never seen as a failure, rather, an opportunity to study the market accurately for future products. References 1. Miller, Cyndee. (1993, February). Ebsco Host Database. Trendy marketers want consumers to see right through their products. http://gsuproxy.govst.edu:3963/ehost/detail?vid=3&sid=95159dfc-8f54-472c-98c0-0c533cb0e06b%40sessionmgr115&hid=117&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=17599561 2. Lavinsky, David. (1993, March). Ebsco Host Database. Ã¢â¬Å"When Novelty wears off, soft drinks clearly will failÃ¢â¬ . http://gsuproxy.govst.edu:3963/ehost/detail?vid=10&sid=95159dfc-8f54-472c-98c0-0c533cb0e06b%40sessionmgr115&hid=117&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=17598728 3. Triplett Tim. (1994, May). Ebsco Host Database. Ã¢â¬Å"Consumers show little taste for clear beveragesÃ¢â¬ . http://gsuproxy.govst.edu:3963/ehost/detail?vid=13&sid=95159dfc-8f54-472c-98c0-0c533cb0e06b%40sessionmgr115&hid=117&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&AN=9410311353 4. Laura Zinn. Ã¢â¬Å"PepsiÃ¢â¬â¢s future becomes clearerÃ¢â¬ . Bloomberg Business week. January 31st, 1993 < http:// www.businessweek.com/stories/1993-01-31/pepsis-future-becomes-clearer 5. Eben Shapiro. Ã¢â¬Å"ItÃ¢â¬â¢s a transparent attempt to revive PepsiÃ¢â¬â¢s Cola salesÃ¢â¬ . The New York Times. April 13th, 1992. < http://www.nytimes.com/1992/04/13/business/it-s-a-transparent-attempt-to-revive-pepsi-s-cola-sales.html?action=click&module=SearchÃ ®ion=searchResults&mabReward=relbias%3Ar&url=http%3A%2F%2Fquery.nytimes.com%2Fsearch%2Fsitesearch%2F%3Faction%3Dclick%26region%3DMasthead%26pgtype%3DHomepage%26module%3DSearchSubmit%26contentCollection%3DHomepage%26t%3Dqry51%23%2Fcrystal%2Bpepsi%2F 6. Editorial review. Ã¢â¬Å"New Pepsi drinks offer clear choiceÃ¢â¬ . Dayton Daily News. December 13th, 1992. < http://nl.newsbank.com/nl-search/we/Archives?p_action=doc&p_docid=0F5052CF4CD4FA55&p_docnum=7 7. Del Jones, USA Today. Ã¢â¬Å"Even good CEOs pick the wrong directionÃ¢â¬ . ABC News. November 7th, 2007. < http://abcnews.go.com/Business/story?id=3830073 8. Jeff Hirsch and Tom
Friday, January 10, 2020
The Appeal of How Would You Use the Scholarship Money Essay Samples High school isn't free in Kenya. Some scholarship sources need you to join their organization. A well-tailored statement of purpose scholarship will offer you the edge above the rest of the applicants. With the large number of applicants coming in from various cities, states, and countries, students want to work extra hard to find the scholarship they deserve. Your upcoming employer knows how hard and competitive it's to receive a scholarship and they're going to use that in their selection practice. Every applicant ought to go through a thorough and in depth process which includes completing special application forms and writing a scholarship essay that has to be of a particular quality that will help you win. If you by chance have everything else on the list except for one of the vital requirements, then you might be disqualified from the scholarship. The scholarships you find are likely to fit into speci fic themes that you must have the ability to identify so as to save your family time, frustration, stress, and above all money. You may use the help of a web-based essay writing agency. Understanding how to compose the very best scholarship essay conclusion is an important portion of your upcoming success. The above-mentioned strategies and ideas can allow you to compose an ideal conclusion for your scholarship essay that will impress the committee and let you receive the money that you need. Don't neglect to use a wide dictionary and respective lexical tools, which can help you to enrich the topic. Don't forget to begin your essay strongit should have the capability to spark the interests of your readers. The capacity to compose a first-class essay implies not just a high amount of knowledge of the language but also creativity. With the proper mind-set and attitude in place, all of the difficult work you've exerted to earn a great scholarship will certainly pay off! It's r easonable to say that the words mentioned previously aren't the only ones you may utilize. Keep in mind your introduction, the very first paragraph of an essay, ought to be short and catchy. In summary, the meat of the essay was not there. A great essay is one which leaves an enduring impression. It should leave a lasting impression. Things You Won't Like About How Would You Use the Scholarship Money Essay Samples and Things You Will You need to get creative. With their assistance, you can properly lean when to empathize your abilities and talents on the essay together with your achievements. Keep in mind, on the outside the envelope, list the name of the particular scholarship you're inquiring about. In earlier times however, home has been connected to houses of varying sizes, colours and forms. The True Meaning of How Would You Use the Scholarship Money Essay Samples The money ought to be used solely for school expenses. Applying for a number of scholarships at one ti me can be quite stressful. Naturally, spending a few hours applying for different scholarships is a whole lot better than spending the remainder of your years paying off a student loan debt. Some scholarships are paid out in the center of the semester to be sure that the money is spent accordingly. The letter may be a general request for information form letter that may be photocopied, but you need to be specific concerning the name of the scholarship you're inquiring about on the envelope. You don't need to possess the ideal writing skills so as to be creative and compose an effective essay. Even though this kind of essay should only be 250 words long, you should organize your ideas beforehand. It's not a normal class essay you could redo to receive a better grade. The Bad Side of How Would You Use the Scholarship Money Essay Samples The samples on this list provides you with a crystal clear image of exactly what you should be making. The general format of your essay, for example, font size and margins, will solely count on the instructions provided to you. The 16 themes below are created that you use as a reference until you are able to spot them by yourself. Bear in mind that the man reading your essay wishes to give out money. Make sure it is neatly typed, and that there is a lot of white space' on the page. Even when you have a specific essay topic in mind, it's still recommended to write down several idea choices. There's one important thing you should know before even starting to assemble material for your scholarship letter. The Advantages of How Would You Use the Scholarship Money Essay Samples If you would like to succeed and know how to write a scholarship essay, it's also wise to become acquainted with the most frequently made mistakes. A complete scholarship paper should end precisely the same way it starts. There are rather few or none scholarship programs that will just ask you for transcripts or ask that you fill in an appl ication form without needing to compose a scholarship essay. If you're asking for a scholarship, odds are you're likely to should compose an essay. It can help you have ideas when you examine the scholarship prompt. One of the absolute most important points is to adhere to the college scholarship essay format. How and when you get the scholarship money would rely on the sort of scholarship provided to you. The Pain of How Would You Use the Scholarship Money Essay Samples To raise the odds of your essay being successful, analyze the institution you're applying to. In some instances, you can find it challenging to compose as a result of inadequate abilities, and therefore a sample winning scholarship essays would give the guidance you demand. After the time comes, you will be prepared to compose your way to scholarship success! Use it like a terrific place to push the audience to consider about topic outcome and outcomes. What's Really Happening with How Would You Use the Scholarship Money Essay Samples Make sure that you have enough time to look into the topic, make an outline and reread your essay repeatedly. There are many ways to conclude your essay in an effective way. The very first thing you ought to do is to thoroughly read and understand the essay prompt. Despite the fact that it can be difficult to motivate yourself to compose an essay rather than lying in sunlight, there's still a great reason to get yourself together. It's your job to turn your essay stick out from the rest. Explore the essay with your pals and family members. Never drop sight of the simple fact your essays ought to be about you. In addition, the work differ from topic to topic since there are essays that enable you to dig deeper into your creative minds. You will also get to take a look at a couple of essay examples, in addition to a list of do's and don'ts that is likely to make the writing process even simpler for you. When you start studying the material, you're going to be in a position to discover proper answers to them. Rather than reading endless strategies and suggestions and attempting to bear in mind all that information, just have a look for an already-written work.
Wednesday, January 1, 2020
Happiness is Principal in Convincing People to Act Morally Right Aristotle argues that virtues lie between their relevant vices and that one must act in accordance with virtues in order to have a good character. Kant argues that happiness is not an appropriate gauge for oneÃ¢â¬â¢s moral rightness, rather one must apply the categorical imperative to analyze the soundness of oneÃ¢â¬â¢s morality. Mill argues that the greatest amount of happiness amongst the greatest number of people is the ultimate gauge for moral rightness. Los Angeles Pierce College Students attend college in an attempt to reach a goal they long for, and believe the acquisition of this goal will in turn make them happier or provide happiness. So, ultimately, they want to be happy or happier. With that in mind, in order to convince my colleagues at Pierce College to act in a morally good way we need to appeal to Mill in that MillÃ¢â¬â¢s argument is in line with my colleaguesÃ¢â¬â¢ end goal of happiness. Thus, t o validate my thesis I will demonstrate how MillÃ¢â¬â¢s argument and my colleaguesÃ¢â¬â¢ goals correspond. Aristotle argues that virtues lie between (mean) two vices one of excess and one of deficiency and that virtues are determined through reason; if one acts in accordance with virtues then they are deemed to be good of character. Moral virtues, or good traits, are Ã¢â¬Å"attainedÃ¢â¬ through habitual doing of such acts and in turn such acts determine oneÃ¢â¬â¢s character. One must consciously do what is right for oneself. By that I mean, oneShow MoreRelatedEthics And Ethics Of Ethics Essay1491 Words Ã |Ã 6 Pagesessay, I will consider several popular theories discussed by well-known philosophers that will help me decide ethical dilemma. The situation is that one of my coworker has been using work-place resource to run personal side-business. She tells me a convincing story of personal adversity and struggling to get ahead, and ask to meet next day to talk about. About the same time, I receive and email reminding all employees that the work place ethics code forbids using work-place resources for personal financialRead MoreWhy Chinese Mothers Are Superior1214 Words Ã |Ã 5 Pagesperformance on a test or at a recital. In other words, Western parents are concerned about their childrenÃ¢â¬â¢s psyches.Ã¢â¬ Amy Chua is also elaborating on her claims using evidence of what sheÃ¢â¬â¢s arguing for. By doing this she seems more truthful and convincing basically because she substantiates her claims. Ã¢â¬Å"What Chinese parents understand is that nothing is fun until youÃ¢â¬â¢re good at it. To get good at anything you have to work, and children on their own never want to work, which is why it is crucial toRead MoreEssay on Brave New World: A Society of False Happiness1663 Words Ã |Ã 7 PagesLiterature allows readers to dive into a different world where happiness and fulfillment is plentiful and eternal, also described as a utopia, while other pieces of literature direct the reader into a world of dissatisfaction which is a dystopia. Aldous HuxleyÃ¢â¬â¢s Brave New World is in 26th century England. With the help of advanced technology and drugs, happiness fills the lives of the people living at that time period. But, the people are missing out on one of the most important feelings of life.Read MoreThe Lady With The Dog And Hills Like White Elephants Essay1699 Words Ã |Ã 7 PagesThe principal characters from the short stories, Ã¢â¬ËÃ¢â¬â¢The Lady with the DogÃ¢â¬â¢Ã¢â¬â¢ by Chekhov, and Ã¢â¬ËÃ¢â¬â¢Hills like White ElephantsÃ¢â¬â¢Ã¢â¬â¢ by Ernest Hemingway are dishonest with the one they love and with themselves, they hide their real feelings about the person they are with, they are living an untruthful relationship, and as a couple they lie to each other. In Ã¢â¬ËÃ¢â¬â¢The Lady with The DogÃ¢â¬â¢Ã¢â¬â¢, Dmitri Gurov and Anna Sergeyevna , they are both unhappily married to other characters, and after a while they engage in an affairRead MoreJohn Stuart Mill on Liberty and Freedom of Expression1388 Words Ã |Ã 6 Pagesis traumatic, and severely impair oneÃ¢â¬â¢s deliberative capacities, or their mental faculties (judgment, moral preference, intuition, etcÃ¢â¬ ¦). Liberties have been established to protect our deliberative abilities, as these are conducive to achieving happiness, which to Mill is the individuals primary goal. So why should we regulate hate speech? Although it is important to allow peoples freedom of expression, as this is conducive to promoting ones individuality, hate speech can stigmatize ones characterRead MoreThe Debate Over The Minimum Wage Debate1737 Words Ã |Ã 7 Pagesthat Ã¢â¬Å"Minimum wages play an important role in youth labor marketsÃ¢â¬ ¦[and] the principal intent of the minimum wage [is] helping raise incomes of low-income families,Ã¢â¬ (Neumark Wascher, 2008). For the most part, that is still where the debate lingers today, wheth er raising the minimum wage is the correct way of helping people live on reasonable salaries and what that means for young people working low-income jobs. Many people that are against raising the minimum wage argue that minimum wage positionsRead MorePersuasive Speech About Volunteer1448 Words Ã |Ã 6 Pagesin Social Science and Medicine which was supported by Harvard University in 2014, When researchers at the London School examined the relationship between volunteering and measures of happiness in a large group of American adults, they found the more people volunteered, the happier they were 12%, Compared with people who never volunteered 7%. B. Purpose Statement: So, Today IÃ¢â¬â¢m going to persuade you to volunteer in our community, which is one of the most connecting and meaningful activity aroundRead MoreÃ¢â¬ËConservatism Merely Reflects the Interests of the Privileged and Prosperous.Ã¢â¬â¢ Discuss (45)1880 Words Ã |Ã 8 Pagestradition and authority benefits everyone, as it provides security and stability in society. Authority, which is the right to exercise power over others, is seen by conservatives as a guarantee of social order because it provides security and stability. People know Ã¢â¬Ëwhere they standÃ¢â¬â¢ and what their roles are in society. There are those that are Ã¢â¬ËleadersÃ¢â¬â¢ and those that are Ã¢â¬ËfollowersÃ¢â¬â¢. This is reflected in Edmund BurkeÃ¢â¬â¢s belief in a Ã¢â¬Ënatural aristocracyÃ¢â¬â¢, which is the belief in an aristocracy, which arisesRead More The Relationship between the People and the Land in Willa Cathers O Pioneers2270 Words Ã |Ã 10 PagesThe Relation ship between the People and the Land in Willa Cathers O Pioneers Ã Ã For the first time, perhaps, since that land emerged from the waters of the geologic ages, a human face was set toward it with love and yearning This quotation cuts straight to the heart of Willa Cathers whole argument throughout O Pioneers!, which is that it is Alexandra Bergsons will to survive and continually adapt which makes her successful -the facts that her neighbours are unwilling to takeRead More Whose Life Is It Anyway? by Brian Clark Essay1897 Words Ã |Ã 8 Pagesmakes you think about issues of life and death and their importance. Brian Clark uses a witty, intelligent and well-spoken man to play the role of convincing us about matters that should be thought of more considerately. Ken is going through pain and suffering of being alive in his current state, which other people do not see as they overlook it with professionalism. They bluntly refuse to accept his choice plainly because they think it is wrong. It is not right
Tuesday, December 24, 2019
Breast Implants One of the first uses of silicone in a medical implant came in the form of lifesaving tubes implanted into young children to funnel excess fluid from the brain into the chest cavity, where the fluid could be safely metabolized and excreted. Since these quot;shuntsquot; were first used, in the late 1950s, silicone in various forms has come to be an important part of many implants. quot;It is used in tracheotomy tubes, in artificial lenses for the eye, in artificial heart valves and in facial implants for birth defects or re-constructive surgery after cancerquot; (Ames 1). nbsp;nbsp;nbsp;nbsp;nbsp;The most widely used implementation of silicone is through breast re- constructive surgery through elective surgery ofÃ¢â¬ ¦show more contentÃ¢â¬ ¦This case received little publicityquot; (Frontline 1). nbsp;nbsp;nbsp;nbsp;nbsp;Since this case received little attention women from all walks of life still continued to seek out cosmetic surgery. nbsp;nbsp;nbsp;nbsp;nbsp;In 1982 the quot;FDA proposed to classify silicone breast implants into a Class III category that would require manufacturers to prove their safety in order to keep them on the marketquot; (Frontline 2). nbsp;nbsp;nbsp;nbsp;nbsp;It wasnt until 1990 that heavy media exposure began to unveil the possible links between silicone breast implants and various types of toxic disorders. Connie Chung of Face to Face of this same year confronted Dow Corning executives who vehemently denied any link to toxic disease from their silicone implants (Frontline 2). For better or worse, we live in a society that puts great emphasis on appearance. This preference apparently knows no boundaries. In the 1940s, quot;Japanese prostitutes had their breasts injected with substances such as paraffin, sponges and non-medical grade silicone to enlarge their breasts, believing that American servicemen favor women with large breastsquot; (Frontline 1) this is the case today as-well. nbsp;nbsp;nbsp;nbsp;nbsp;During the 1960s breast implants made a boom as women discover that there rolls in the job market can be increased by the way they look. With the help of the sexual revolution women also found it pleasing to create a better them throughShow MoreRelatedThe Breast Implants Produced By Poly Implant1224 Words Ã |Ã 5 PagesPIP Implant Scandal 1.0 Background The breast implants produced by Poly Implant Prothese (PIP) French company were banned in the year of 2010. PIP which was founded in year 1991 and was once the worldÃ¢â¬â¢s third largest supplier of silicone gel breast implants was eventually shut down within the same year. This company had illegally produced and marketed the implants using unauthorized industrial grade silicone gel that meant for use in mattresses instead of approved and mandated medical grade siliconeRead More Breast Implants Essay2045 Words Ã |Ã 9 Pages Breast Implants In the early 1980Ã¢â¬â¢s breast implants began gaining popularity, but they have been on the market since the early 1960Ã¢â¬â¢s. They were invented by plastic surgeons Cronin and Gerow. Dow Corning began manufacturing them commercially in 1962. Today over two million women have undergone breast augmentation surgery. There are many negative consequences that may arise from the surgery, and there is always the risk of infection or rupture. When beginning my research on the subject I assumedRead More Breast Implants, Breast Augmentation, and American Culture Essay1155 Words Ã |Ã 5 PagesBreast Implants, Breast Augmentation, and American Culture Breast augmentation is rapidly becoming a common procedure among women in the United States. Shows detailing the surgery on TV station such as MTV and VH1 show mothers and their daughters getting implants together and teenage girls thrilled with their new 34-D chests. What most of these shows dont mention are the possible risks and painful recovery that come with the procedure. That breast implants are becoming more and more an acceptedRead MoreThe Use Of Silicone Products For Breast Implants2351 Words Ã |Ã 10 Pagesparticular interest is the use of silicone products for breast implants, which are medical prostheses serving to augment or reconstruct breasts (1). To date, silicone is one of the most commonly used materials for plastic surgery procedures in North America (1, 2). The first silicone breast implants were developed in 1961 and were available for use by 1962. At that time, there was limited awareness on the safety and efficacy of silicone in breast implants, but this vie w changed when attention was drawn toRead MorePersuasive Essay on Breast Implants1508 Words Ã |Ã 7 PagesBreast Implants Breast implants seem to be a quick easy fix for someone who may think that they are not meeting up to the ideal body image of today. With all of the different things influencing women, especially the media, how would they ever be able to view their body as sufficient or even adequate without any alteration? Would it be possible for breast implants to really solve the issue of having a negative body image? After a woman gets breast implants, where would the unnatural enhancingRead MoreThe Treatment Of Breast Implants Essay1498 Words Ã |Ã 6 Pages Breast Implants In recent years, the demand for this Ã¢â¬Ëappearance medicineÃ¢â¬â¢ has increased rapidly, largely in response to unrealistic media images of Ã¢â¬ËperfectÃ¢â¬â¢ faces and bodies alike. In Aotearoa New Zealand, doctors who are not qualified as surgeons may perform cosmetic procedures, including invasive surgery. As with any form of major surgery, there are certain risks and side effects linked with cosmetic surgery and variations betweenRead MoreEssay on Breast Implants785 Words Ã |Ã 4 PagesBreast Implants Ã Ã Ã Ã Ã Why do women get breast implants? Do the breast implants make them feel good about themselves? Breast implants are a serious threat because, there are many risks involved, there are many disorders that are possible, and there are illnesses that you could catch after the operation. According to Marian Segal, many of the women who have had breast implants donÃ¢â¬â¢t exactly understand what is in their body. Ã Ã Ã Ã Ã Silicone contains organic compounds, which have the physical propertiesRead More Breast Implants in Teenagers Essays568 Words Ã |Ã 3 PagesÃ Ã Ã Ã Ã The trend for a number of young girls is to get breast augmentation. They think that by changing their bodies, theyÃ¢â¬â¢re going to change their lives. They think they will be happy, and they will be completely satisfied with their implants. Their expectation is that their self-confidence will skyrocket, and they will be attractive girls. Many young girls get implants to make themselves stand out more and to have a great appearance, but there are many reasons that they should comprehend the long-termRead MoreAn At Home Recovery Center Before A Breast Implant Surgery With Gummy Bear Implants941 Words Ã |Ã 4 PagesCreating an At-Home Recovery Center Before a Breast Implant Surgery with Gummy Bear Implants Following a breast augmentation at Dr. G Cosmetic Surgery Center in Miami, patients need to remain sitting upright for a few days. Therefore, patients should consider creating their recovery area in the living room. A recliner makes a great alternative to a bed. If a patient must remain in her bedroom, she needs to place several pillows behind her back. Patients should not bend, which is why everythingRead MoreWho Should Consider With Gummy Bear Breast Implants1246 Words Ã |Ã 5 PagesAdding Volume to Their Breasts with Gummy Bear Implants? Women who: Ã¢â¬ ¢ are interested in increasing the size and contour of their breasts; Ã¢â¬ ¢ women who would like to have breasts that are symmetrical (even) and/or appear more proportionate to their overall physique; Ã¢â¬ ¢ do not smoke; Ã¢â¬ ¢ have no contraindications to general anesthesia; Ã¢â¬ ¢ are healthy; Ã¢â¬ ¢ have no active infections; Ã¢â¬ ¢ are not pregnant or breastfeeding; Ã¢â¬ ¢ understand what can be accomplished with gummy bear breast implants; and Ã¢â¬ ¢ are at least