Strategy discourse and strategy's role in social responsibility Essay

Strategy discourse and strategy's role in social responsibility and sustainability - Essay Example The plan consists of sustainable procurement, reducing environmental impact stemming from the company’s business model, reducing waste, recycling and curbing over-consumption of energy; as well as reduction of the firm’s carbon footprint. Having defined the Sustainable Living Plan by Unilever, Polman did an excellent job of using discourse, this being narrative and storytelling, to ensure successful implementation of these objectives. Polman opened discourse with influential members of the Consumer Goods Forum to agree to abide by practices related to sustainable palm oil production, an issue that had deforested many regions. The company is also trying to change behaviours of millions of consumers worldwide, getting them to abide by being more proactive in water consumption by taking shorter showers. The Sustainable Living Plan will not be effective without contributions by vendors, competitors and even consumer markets, something that requires discourse and narrative to achieve effectively. Storytelling is an excellent forum for sharing norms and values that have been built from an organisation’s past experiences and also describe a desirable future. It is through this discourse that leadership is developed and provides opportunities to provide a compelling vision (Buckler and Zien 1996). It is through shared stories and narratives that understanding and organisational dedication is created, familiarising individuals with dominant and compelling narratives and anecdotes that assist in gaining commitment by others to adopt the norms and values described in such stories. Storytelling is also recognised as being a predictor of trust development in relationships. Such discourse provides opportunities for the storyteller to indicate his or her competencies and level of commitment toward a particular value or objective. The process of revealing personal narratives and

Copyright Law Essay Example | Topics and Well Written Essays - 1500 words

Copyright Law - Essay Example This clearly has implications for online protection of copyright with the proliferation of the Internet and multifarious online uses involving copyrighted works. For example, if data is stored on a US computer is downloaded in the UK, UK law will apply and not US law under the Convention5, which creates issues of enforceability and policing in an internationally networked environment offering broader scope for anonymity. Furthermore, the protection of copyright online has become increasingly contentious due to the ease of copying materials in machine readable form and distribution on the Internet6. This is compounded by the low cost of copying and transmitting files on the Internet and the difficulty of policing a borderless jurisdiction further exacerbates the issue as to where liability should lie7. Section 17 of the CDPA addresses copyright infringement and provides that copyright protection prohibits copying the work, issuing copies of the work to the public, renting or lending the work to the public, perform the work, broadcast the work, adapt or amend the work. Additionally, these acts will constitute copyright infringement if there is copying of the â€Å"substantial part† of the copyright works8. Remedies for copyright are commonly damages (often for lost royalty payments), injunctions, accounts for profits or orders for delivery up9. The fair use doctrine is the most common copyright exception under section 29(1) of the CDPA10. Alternatively, section 31 of the CDPA provides a defence of incidental inclusion of copyrighted materials such as when filming or recording live events; which is particularly relevant to inclusion in artistic work, sound recordings, film or broadcasts. The sheer vast range of availability of information online has further rendered it difficult to enforce the principle that there is no implied licence to copy11. Theoretically, downloading someone’s web page is clearly copyright infringement and the